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Our Story

fooD is HeAling™

OUR STORY

A belief system, not a tagline

Our founder, Neka Pasquale, didn’t set out to create Urban Remedy–it was a natural evolution of her passion for health and healing and living a lifestyle with “food is healing” as her mantra. Growing up in the farm-to-table culture of Northern California, Neka was inspired by people who care about what they eat and who strive to eat for health as well as pleasure. In her private practice of over a decade, Neka combined acupuncture and Chinese medicine with cutting-edge nutrition and lifestyle modifications to heal, balance and create optimal health. Neka started leading wellness retreats with her patients and over and over again they described experiencing life-changing results after just a few days. Inspired by these transformations, Neka knew she had found her calling and in 2009, Urban Remedy was born.

Eat consciously, live vibrantly

Each of our offerings is carefully crafted using Neka's knowledge of food as healing along with her talent for combining flavors, colors, and textures to create food so good you forget it's good for you. Every ingredient is chosen based on its healing properties – from our salts and oils to our produce and sweeteners. And quality is never compromised. By applying ancient wisdom to modern-day clean eating, we empower you to be vibrantly healthy and live your best life.

Healing people and the planet

Good food is also good to the planet. We strive to make each offering low glycemic, anti-inflammatory, and food that truly nourishes every cell in your body. Everything we make is organic, plant-based, gluten-free, non-GMO, and dairy-free. Our packaging is earth-friendly, too – 100% recycled and recyclable. That means it will never end up in a landfill or ocean when you do your part and recycle it. We make our food sustainably in small batches with locally-sourced ingredients. By working with organic farms close to home, you can feel good knowing what you're eating and where it comes from.

Clean Eating

Clean eating refers to eating foods that are as close as possible to their natural state. Foods that are minimally processed to maintain nutrient density, organically grown to reduce exposure to toxic pesticides and herbicides and supporting the health of our soil, free from ingredients that may promote inflammation in the body like gluten, white sugar, seed oils, artificial colors and flavors, preservatives and dairy. Eating a diet rich in colorful fruits and veggies nourishes your body with vitamins and minerals, also phytonutrients which fight oxidation combined with healthy fats which improve heart and brain health among other benefits. Clean eating supports overall health as well as the health of the planet. Eating clean is one of the most impactful ways to reduce your environmental impact.

A Force For Good

Urban Remedy is proud to be a Certified B Corp. We believe business can be a force for good and we strive for the highest standards of social and environmental performance and accountability. We are not perfect, but we will never stop improving how we do business in the communities we serve.

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We're on a mission to reimagine our food system and teach the world that food is healing. Join us!

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